What Exactly Do We Mean When We Say: Nana-Grade Safe?

Nana-grade Safe™ is personal.

There’s a reason this phrase means so much to me.

Long before Clean Habits became a company, before the bottles, before the formulas, before any of this had a name, I was always with my Nonnie.

She was one of those people who made a home feel like home. Warm, loving, sharp as ever, and not easily impressed. She cared deeply about the people around her, and she took protecting her family seriously. In a steady, watchful, deeply rooted way.
That stayed with me.

And when I started thinking about the kinds of products we bring into our homes every day, I kept coming back to one simple idea:

If it wouldn’t feel right around the people we love most, then it doesn’t belong there.

That idea became part of the foundation for Clean Habits.

It shaped how I wanted these products to feel. Thoughtful. Effective. Made for real life. The kind of real life that includes kids, grandparents, pets, laundry piles, kitchen counters, bathroom floors, and all the beautiful chaos that comes with sharing a home.

That’s what Nana-Grade Safe means to me.

It’s not some cold industry phrase or random marketing fluff someone cooked up after too much coffee and not enough soul. This is our mantra rooted in love. It’s the quiet wisdom of the women who taught many of us what care actually looks like. 

Because let’s be honest, Nana always knows.

She knows when something feels off. She knows when something is all show and no substance. And she definitely knows that just because something smells “clean” doesn’t mean it belongs near the people we love.

So when we say Nana-Grade Safe, we’re talking about a philosophy.

It’s about setting a higher bar. One that asks more from the products we use in our homes. One that cares about what goes into the bottle, how a formula behaves in a lived-in environment, and whether it reflects the kind of thoughtfulness we’d want around the people closest to us.

That doesn’t mean weak or watered down. And it definitely doesn’t mean one of those products that storms into the room with burning the eyes of anyone in its way.

It means we believe cleaning products can be smarter, more thoughtful, and more considerate of everyday life.

That belief is deeply personal to me. Because Clean Habits did not start as just another brand idea. It started with care. With love. With memory. With a desire to create something better, inspired in part by the kind of person my Nonnie was and the kind of home she helped shape.

So yes, Clean Habits is Nana-Grade Safe. But really, it’s about the people behind that phrase. The grandmothers. The great-grandmothers. The Nanas. The Nonnies. The people who cared for us, protected us, and taught us that what comes into the home matters.

Their legacy is our standard.

-Kristy

What Does “Nana-Grade Safe” Means In Practice?

Nana may be the inspiration, but the formula still has to hold up under actual scrutiny.

The science behind it:

Clean Habits uses patented HeiQ Synbio Technology®, a combination of prebiotics and probiotics designed to support a balanced surface microbiome and a more naturally balanced surface environment.

• Prebiotics help support the conditions beneficial microflora need to thrive.
• Probiotics help break down organic residue that contributes to everyday mess and lingering odors.

Together, they help support a surface environment that stays balanced for longer instead of relying on a short-lived chemical blast. 

It does not mean:

• that the product is a disinfectant
• that it kills viruses, bacteria, or pathogens
• that it is universally suitable for every person, pet, or use case
• that it replaces labeled directions, caution statements, or normal safe handling

But it does mean we’ve built the formulas around a more thoughtful ingredient approach and a science-backed technology designed to support more balanced and safer surface environments over time.

FAQ:

Is Nana-Grade Safe™ an official certification?

No. Nana-Grade Safe™ is a Clean Habits mantra that describes our product philosophy and formulation approach.

Does Nana-Grade Safe™ mean disinfecting?

No. Clean Habits products are not positioned as disinfectants. They are formulated for more effective everyday cleaning, odor reduction, and support of a balanced surface environment.

What ingredients or technology support that standard?

Clean Habits formulas pair plant-based ingredients with patented HeiQ Synbio Technology®, which is designed to support a balanced surface microbiome and longer-lasting, more balanced cleanliness.

Can I use it anywhere in my household?

Always use the product as directed on-pack. Like any cleaning product, it should be handled according to its instructions and kept out of reach of children.