Our Story
FOUNDER/MANAGING PARTNER
When a global pandemic turned the world upside down in 2020, suddenly keeping things spick-and-span wasn't just a good idea—it was an essential survival tactic. That's when our Clean Habits founder, Kristy Phillips, really started paying attention to not just the importance of cleanliness, but what she was cleaning with.
Like all of us, Kristy scrambled to find ways to keep her place clean without drowning it in chemicals and coughing her way through chore day. Plus, she had her furry friends to think about, too. She wanted something natural, non-toxic, environmentally friendly, and harm-free—a tall order for any product! So when a friend mentioned a new cleaning technology from Europe—HEIQ Synbio Technology—that uses probiotics and prebiotics, Kristy was all ears.
"Probiotics for cleaning? Isn't that just for your gut?"
She was skeptical but wanted to see firsthand just how it worked. Armed with bacteria test strips, she did a demo of Synbio Clean. With a taped-off section of her countertops, one side got the usual bleach treatment and other disinfecting product tests, while the other side got hit with the Synbio cleaning spray. After five minutes, both sides had only 10 different types of minor bacteria left. But as time went on, the side cleaned with bleach and chemicals had bacteria bouncing back with a vengeance, while the Synbio side stayed squeaky clean in an almost unbelievable way.
Kristy was floored! She tested it every day for five days, and sure enough, the Synbio side stayed fresh as a daisy with minimal bacteria levels. Within 24 hours, the chemical cleaner side was back up to its original levels of 600-700 different bacteria strains, while the Synbio side stayed under 30 strains, a hospital-grade clean level for 5 full days! That's when she knew this was the real deal.
Kristy dove into the scientific research to confirm her findings. She decided she had to bring Synbio to the US. Kristy knew this was a product everyone needed in their lives. And just like that, the Clean Habits brand was born.
It’s no longer just about cleanliness—it’s about maintaining a stable, hygienic state of “clean” over time. Kristy's commitment to science and sustainability has paved the way for the first of many microbial home defense cleaning products. She and her team are nearing completion of a full line of formidable products that harness the safe power of natural prebiotics and probiotics to protect the environments every family inhabits. As Kristy puts it, "Our pro in cleaning is biotics, and the cons can keep their chemicals, because the future I see is naturally clean."
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